How to start a lash business

Are you passionate about beauty, creativity, and making people feel their best? Starting a lash business could be your calling.

The lash industry has exploded in popularity, with more people seeking out professional lash services to enhance their natural beauty. In 2024, the global false eyelashes market is projected to reach $1.8 billion.

If you’re ready to turn your passion into a thriving business, now is the perfect time to enter the lash industry. With the right skills, knowledge, and dedication, you can build a successful lash business that makes a difference in people’s lives.

What is a Lash Business?

A lash business specializes in applying semi-permanent eyelash extensions to enhance the appearance of natural lashes. As a lash technician, you’ll work closely with clients to understand their preferences and create customized looks that make them feel confident and beautiful.

Lash businesses offer a variety of lash styles, lengths, and thicknesses to suit individual preferences. Some popular lash styles include:

Classic lashes: Individual lash extensions are applied to each natural lash, creating a subtle and natural-looking enhancement. This style is perfect for clients who want a bit of added length and volume without a dramatic change.
Volume lashes: Multiple thin lash extensions are applied to each natural lash, creating a fuller and more glamorous look. Volume lashes are ideal for clients who want a more noticeable transformation and love a bold, fluttery lash look.
Hybrid lashes: A combination of classic and volume lashes, hybrid lashes offer the best of both worlds. This style combines the natural look of classic lashes with the added fullness of volume lashes, creating a versatile and customizable option for clients.

In addition to these core styles, lash businesses may also offer specialized services such as colored lashes, bottom lash extensions, and lash lifts. By providing a range of options, you can cater to diverse client needs and preferences, helping them achieve their desired lash look.

Why Start a Lash Business in 2024?

Growing demand: The lash industry has experienced significant growth in recent years, with more people seeking out professional lash services to enhance their natural beauty. As the demand for lash extensions continues to rise, starting a lash business in 2024 positions you to capitalize on this growing trend and establish a thriving business in the beauty industry.
Be your own boss: Starting a lash business allows you to take control of your career and become your own boss. You’ll have the freedom to set your own schedule, make decisions about your business, and create a work environment that aligns with your values and goals. As an entrepreneur, you’ll have the opportunity to build a business that reflects your passion for beauty and your unique vision.
Fulfilling work: As a lash technician, you’ll have the privilege of helping people feel more confident and beautiful. You’ll work closely with clients to understand their preferences and create customized lash looks that enhance their natural beauty. Seeing the joy and satisfaction on your clients’ faces after a lash service can be incredibly rewarding, making your work feel meaningful and fulfilling.

How to Start a Lash Business

Starting a lash business requires careful planning and execution. Here’s a concise overview of the key steps you’ll need to take:

Acquire Proper Training and Certification
Develop Your Business Plan
Secure Necessary Licenses and Permits
Choose Your Business Location
Invest in Quality Lash Supplies and Equipment
Establish Your Brand Identity
Set Your Pricing and Service Menu
Implement Effective Marketing Strategies

1. Acquire Proper Training and Certification

Your journey to starting a successful lash business begins with investing in your education and skills. Enroll in a reputable lash extension training program to learn the techniques, safety protocols, and best practices for applying lash extensions. A comprehensive training program will cover topics such as:

Lash anatomy and health
Lash styling and design
Lash application techniques (classic, volume, and hybrid)
Sanitation and hygiene practices
Client consultation and aftercare

Hands-on practice is key to mastering the art of lash extensions. Look for a training program that offers ample opportunity to work on live models, allowing you to gain real-world experience and build your confidence.

Upon completing your training, obtain certification from a recognized organization. Certification demonstrates to potential clients that you have the knowledge and skills to provide safe, high-quality lash services. It sets you apart as a professional in the industry and helps build trust with your clients.

In addition to your initial certification, commit to ongoing education and training. The lash industry is constantly evolving, with new techniques, products, and trends emerging regularly. Stay up-to-date by attending workshops, conferences, and online courses to expand your skills and stay ahead of the curve.

2. Develop Your Business Plan

A well-crafted business plan serves as a roadmap for your lash business, guiding your decisions and keeping you focused on your goals. Here’s what to include:

Define Your Target Market

Identify your ideal client: Consider factors such as age, gender, income level, and lifestyle. Understanding your target market helps you tailor your services and marketing efforts to their needs and preferences.
Research your competition: Analyze other lash businesses in your area to identify gaps in the market and opportunities to differentiate your services.

Outline Your Services and Pricing

Determine your service menu: Decide which lash styles and techniques you’ll offer based on your training and target market. Consider offering add-on services like lash fills, removals, and aftercare products to increase revenue.
Set competitive prices: Research the pricing of other lash businesses in your area and set your prices accordingly. Consider your target market, the value of your services, and your business expenses when determining your pricing structure.

Choose Your Business Structure

Select a legal structure: Decide whether to operate as a sole proprietorship, partnership, or limited liability company (LLC). Each structure has its own legal and tax implications, so consult with a business attorney or accountant to determine the best option for your lash business.
Register your business: Once you’ve chosen your business structure, register your lash business with the appropriate state and local agencies. This typically involves obtaining an Employer Identification Number (EIN) and registering your business name with your state’s secretary of state office.

Create Financial Projections

Estimate startup costs: Determine the initial expenses for starting your lash business, including training, certifications, equipment, supplies, and marketing materials.
Project your income and expenses: Create a financial forecast that estimates your revenue and expenses for the first year of business. This helps you set realistic goals and make informed decisions about pricing, marketing, and growth strategies.

3. Secure Necessary Licenses and Permits

Starting a lash business involves more than just honing your skills and finding clients. Comply with legal requirements to operate your business legally and protect yourself and your clients. Research the specific licenses and permits required in your area, as regulations vary by state and local jurisdiction.

Common licenses and permits for lash businesses include:

Business license: Obtain a general business license from your city or county to legally operate your lash business.
Cosmetology or esthetician license: Some states require lash technicians to hold a cosmetology or esthetician license. Check with your state’s board of cosmetology to determine the requirements.
Health permit: If you’re operating your lash business from a physical location, you may need to obtain a health permit from your local health department to ensure compliance with sanitation and safety regulations.

Failure to obtain the necessary licenses and permits can result in fines, legal issues, and damage to your reputation. Invest time in understanding and fulfilling the legal requirements to set your lash business up for success.

In addition to licenses and permits, consider obtaining liability insurance to protect your business from potential claims or lawsuits. Liability insurance can provide financial protection in case of accidents, injuries, or property damage related to your lash services.

4. Choose Your Business Location

One of the most important decisions you’ll make when starting your lash business is choosing the right location. Here are a few options to consider:

Home-Based Studio

Cost-effective: Operating from a dedicated space in your home can be a budget-friendly option, especially when you’re just starting out. You’ll save on rent and commute costs, allowing you to invest more in your lash supplies and marketing efforts.
Flexibility: With a home-based studio, you have complete control over your schedule and can easily accommodate clients outside of traditional business hours. This flexibility can be a major selling point for busy clients who appreciate the convenience of evening or weekend appointments.
Personalized experience: A home-based studio allows you to create a cozy, intimate atmosphere that puts clients at ease. You can tailor the decor and ambiance to reflect your brand and provide a unique, personalized experience that sets you apart from larger salons.

Renting Space in a Salon

Professional setting: Renting a space in an established salon can provide a more professional and polished setting for your lash business. You’ll benefit from the salon’s existing reputation and foot traffic, which can help you attract new clients and grow your business more quickly.
Collaboration opportunities: Working alongside other beauty professionals in a salon setting can lead to valuable collaboration and cross-promotion opportunities. You may be able to partner with hair stylists, makeup artists, or estheticians to offer package deals or refer clients to each other’s services.
Shared expenses: Renting a space in a salon often means sharing certain expenses, such as utilities, reception staff, and cleaning services. This can help reduce your overhead costs and allow you to focus more on providing excellent lash services.

Mobile Lash Services

Convenience for clients: Offering mobile lash services allows you to bring your expertise directly to your clients’ homes or offices. This can be a major selling point for busy professionals or clients who prefer the convenience and privacy of in-home services.
Lower overhead: With a mobile lash business, you won’t need to invest in a physical studio space or pay for ongoing rent and utilities. This can help keep your overhead costs low and allow you to offer competitive pricing to your clients.
Expanded market reach: By offering mobile services, you can expand your market reach beyond a single physical location. You’ll have the flexibility to serve clients across a wider geographic area, potentially attracting new clients who may not have been able to visit a traditional studio.

When choosing your business location, consider factors such as accessibility, parking, and competition in your area. Research the local market to identify areas with high demand for lash services and evaluate the pros and cons of each location option based on your budget, target market, and long-term business goals.

5. Invest in Quality Lash Supplies and Equipment

High-quality lash extension supplies are the foundation of your business. Your clients trust you to provide safe, comfortable, and long-lasting lash extensions, and the products you use play a significant role in delivering those results.

When purchasing lash supplies, look for reputable brands known for their quality and consistency. Research different types of lashes, such as synthetic, silk, or mink, and choose materials that align with your values and client preferences. Invest in a range of lash lengths, thicknesses, and curls to accommodate diverse client needs and create customized looks.

Adhesives are another critical component of your lash supplies. Select medical-grade, formaldehyde-free adhesives that provide strong, long-lasting bonds without compromising client safety or comfort. Consider factors such as drying time, humidity resistance, and ease of use when choosing your adhesives.

In addition to lashes and adhesives, stock up on essential tools like high-quality tweezers, lash brushes, and disposable applicators. Investing in ergonomic tweezers with precise tips can help you work more efficiently and comfortably, while disposable applicators ensure hygienic practices and prevent cross-contamination between clients.

To create a comfortable and inviting environment for your clients, invest in quality equipment for your lash studio. A comfortable, adjustable lash bed with a memory foam mattress can help clients relax during their service, while a rolling stool with back support can reduce strain on your body as you work.

Proper lighting is also crucial for your lash studio. Invest in a bright, adjustable LED lamp that provides clear visibility and reduces eye strain. Consider adding a magnifying lamp for precision work and to help you maintain proper posture.

Other essential equipment for your lash studio may include:

Storage solutions: Organize your lash supplies and tools with designated storage containers, shelves, or carts. Keeping your workspace tidy and efficient can help you provide a better client experience and streamline your services.
Sanitation equipment: Maintain a hygienic environment with an autoclave or sterilizer for reusable tools, as well as a UV sterilizer for your lash supplies. Stock up on disposable bed covers, towels, and client eye pads to ensure a clean and safe experience for each client.
Retail displays: If you plan to offer aftercare products or other retail items, invest in attractive displays that showcase your products and encourage client purchases. Retail sales can provide an additional revenue stream and help clients maintain the longevity of their lash extensions.

6. Establish Your Brand Identity

Your brand identity sets you apart from competitors and communicates your unique value to potential clients.

Develop a memorable brand name that reflects your lash business’s personality and mission. Choose a name that’s easy to pronounce, spell, and remember, and make sure it’s available as a domain name for your website and social media handles.

Create a visually appealing logo that embodies your brand’s essence. Your logo will appear on your website, business cards, product packaging, and marketing materials, so it’s important to invest in a professional design. Consider using an online logo maker to create a stunning logo that represents your brand. These tools offer a wide range of customizable templates and design elements, allowing you to create a unique logo that aligns with your brand identity.

Establish a cohesive visual identity across all touchpoints, including your website, social media profiles, and marketing collateral. Choose a color palette, font family, and design style that reflect your brand’s personality and resonate with your target audience. Consistency in your visual branding helps build recognition and trust among potential clients.

Develop a professional website that showcases your lash services, portfolio, and booking information. Your website serves as a digital storefront for your lash business, so it’s important to create a user-friendly, visually appealing site that reflects your brand identity. Include high-quality images of your lash work, testimonials from satisfied clients, and clear calls-to-action to encourage visitors to book an appointment.

Establish a strong social media presence on platforms like Instagram and Facebook. Social media is a powerful tool for showcasing your lash artistry, engaging with potential clients, and building a loyal following. Post regular content that showcases your lash transformations, educates followers about lash care and maintenance, and offers behind-the-scenes glimpses into your lash studio. Use relevant hashtags and engage with your audience to increase your visibility and attract new clients.

7. Set Your Pricing and Service Menu

Conduct market research to determine competitive pricing for your area. Look at what other lash technicians charge for similar services, and consider factors such as their experience level, location, and target market. This will give you a baseline for setting your own prices.

Consider your target market and the perceived value of your services. If you’re targeting a high-end clientele, you may be able to charge premium prices for your lash services. However, if you’re catering to a more budget-conscious market, you’ll need to adjust your prices accordingly.

Create a tiered pricing structure that offers options for different budgets and preferences. For example, you might offer a basic classic lash set at a lower price point, with upgrades available for volume or hybrid sets. This allows clients to choose the service that best fits their needs and budget.

Develop a service menu that showcases your lash offerings. Include detailed descriptions of each service, along with the expected time and price. Some popular lash services to consider offering include:

Classic lash extensions
Volume lash extensions
Hybrid lash extensions
Lash fills and maintenance
Lash removal

Offer add-on services to increase revenue and enhance the client experience. For example, you might offer a lash bath or conditioning treatment as an add-on to your extension services. These extras can help differentiate your business and provide additional value to your clients.

Review and adjust your pricing regularly based on market changes and your own business growth. As you gain experience and build a loyal clientele, you may be able to increase your prices to reflect the value of your services. Stay attuned to market trends and be willing to adapt your pricing strategy as needed.

8. Implement Effective Marketing Strategies

Develop a multi-channel marketing plan to attract and retain clients for your lash business. Leverage the power of social media platforms like Instagram and Facebook to showcase your lash artistry, engage with potential clients, and build a loyal following. Post high-quality before-and-after photos, share lash care tips, and offer behind-the-scenes glimpses into your lash studio to create a strong brand presence.

Email marketing is another effective way to stay top-of-mind with your clients and promote your lash services. Build an email list by offering a signup incentive on your website, such as a discount on their first lash service. Send regular newsletters featuring lash tips, promotions, and client transformations to keep your subscribers engaged and encourage them to book appointments.

Establish local partnerships with complementary businesses, such as hair salons, bridal boutiques, and makeup artists. Offer cross-promotional discounts or package deals to their clients, and ask them to recommend your lash services in return. Attend local events and trade shows to network with potential partners and showcase your lash artistry to a wider audience.

Offer promotions and loyalty programs to encourage repeat business and reward your most loyal clients. For example, offer a complimentary lash fill after a certain number of appointments, or provide a discount on their next service for referring a new client. These incentives not only help retain existing clients but also encourage word-of-mouth referrals, which can be a powerful driver of new business.

Encourage satisfied clients to leave reviews on your Google My Business listing, Facebook page, and other relevant platforms. Positive reviews serve as social proof and can help attract new clients who are researching lash services in your area. Make it easy for clients to leave reviews by sending follow-up emails with direct links to your review pages.

Tips for Success in the Lash Business

Success in the lash business goes beyond just opening your doors to clients. Here are some strategies to ensure your lash business thrives:

Prioritize Client Comfort and Satisfaction

Client comfort: Ensure your lash studio offers a relaxing atmosphere where clients feel at ease. Invest in comfortable seating and a welcoming environment to make their experience enjoyable.
Personalized services: Listen closely to your clients’ needs and preferences. Tailored experiences resonate more with clients, encouraging loyalty and positive word-of-mouth.

Continuously Enhance Your Skills

Stay updated: The beauty industry, especially the lash sector, evolves rapidly. Keep abreast of the latest trends, techniques, and products to offer cutting-edge services.
Ongoing education: Engage in workshops, online courses, and conferences. Expanding your expertise not only refines your skills but also positions you as a leader in the lash industry.

Build a Strong Reputation

Quality services: Consistently deliver exceptional lash services. High standards of work attract and retain a solid client base.
Encourage reviews: Satisfied clients are often happy to share their experiences. Positive online reviews can significantly boost your business’s visibility and credibility.

By focusing on these areas, you lay a solid foundation for a successful lash business. Remember, satisfied clients and a commitment to excellence in your craft are your best advertisements.

How to Start a Lash Business: Frequently Asked Questions

Navigating the initial phases of launching a lash business can raise many questions. Here are answers to some common queries:

Licensing requirements: Depending on your location, the specific licenses required can vary. It’s important to check with local regulatory bodies to ensure compliance.
Startup costs: Initial investment can range widely based on your business model and choice of location. From home-based setups to renting a space, costs will differ.
Marketing strategies: Effective marketing involves a mix of social media engagement, word-of-mouth referrals, and partnerships with local businesses. Tailor your strategy to your target market for the best results.

Embarking on your journey in the lash industry signifies the start of an exciting venture. With dedication, a passion for beauty, and a commitment to your clients, you can build a thriving lash business.

At LogoMaker, we understand the importance of a strong visual brand for your new lash business. A professional logo sets the tone for your brand identity, attracting the right clients to your door. With our intuitive platform, you can design a logo that perfectly encapsulates the essence of your lash business, ensuring you stand out in a competitive market. Create a business logo today and take the first step towards a successful lash business journey.