Choosing the right profile photo for your social media accounts isn’t easy: Selfie or no selfie? Should you be the only one in the photo? Should it be candid or a professional headshot? Should you smile or not?
The personal photo you choose for your social accounts has a big impact on how people see it respond to it. If they like the picture, they’ll read your profile. They might even message you or send a friend request.
Your professional business logo works in a similar way.
A good logo design helps attract customers. It tells them a little about you. It instills trust. And it makes them want to learn or buy more.
A bad logo… well, it’s a lot like a bad profile picture. Customers will move on to the next option.
So how do you make sure you have a good logo (profile picture)? Here are a few rules the dating experts recommend—they apply just as well to your logo:
1. Look professional
Your logo, like a good profile pic, is all about good first impressions. You want your customers to notice, like, and remember you—for the right reasons. A simple logo design does that. Customers see it and know that yours is a business they can trust. (Here’s how to get a good logo that fits the bill.)
2. Remember who you’re trying to attract
Dating experts counsel: “Don’t be goofy, self-deprecating, or silly. You may think a picture of you and your seven cats is cute, but that won’t appeal to the guys you’re trying to attract.” and “That picture of you flexing your muscles? Stop acting like an animal and put your shirt back on.” Make sure your logo appeals to your customers. It really doesn’t matter if you (or your friends) like it or not. The person your logo is designed to attract is your customer. Make sure it appeals to them.
3. Set yourself apart
On your favorite dating site, you are being compared to hundreds of others. So you need to make sure your photos stand out. When it comes to your logo, you don’t want to use the same icons, colors, or fonts that your competitors use. Find something that will help you stand out from the crowd of companies trying to attract your customers. (Click here to browse our library of nearly 10,000 unique icons to get you started).
Your logo is often the first impression your customers have of your business. It is your company’s profile photo. By creating a great logo that appeals to your customers and differentiate you from your competitors, you’ll have an advantage when customers go looking for your product.
