Bill Bernbach was undoubtedly one of the most important thinkers in the history of advertising. His influence on modern advertising is impossible to measure. He was one of the original Mad Men. Bernbach launched his career just as the Great…
Steve Case is well known as the man who grew America Online from an online services company, linking gamers using Commodore 64 computers into one of the foremost Internet media companies in the world, culminating with its acquisition of TimeWarner. The…
Two weeks ago we shared ten quotes from logo design guru Saul Bass. This week we turn to another well-known branding legend for inspiration—Walter Landor. Like many other small business owners, Mr. Landor and his wife launched their design business…
Although you certainly recognize many of the logos he designed, you may not recognize the name behind the icons. Saul Bass holds a prominent place among the logo designers of his generation, thanks to the logos he created for Bell…
The U.S. Presidential election is right around the corner. So this week, we thought we’d turn to a former presidential candidate who is perhaps better known for his entrepreneurial success than for his politics—Ross Perot. Mr. Perot was an over…
Okay, technically he wasn’t talking about business success, per se. But “Fearless” Felix Baumgartner knows how to take on a complex challenge, face down unexpected problems, and succeed. Something that small business owners and entrepreneurs do every day. On the…
Today just about everyone knows Colonel Sanders. Or has tried his secret recipe of seven herbs and spices. We recognize his image in red and white on restaurant signs around the world. His is one of the most successful food…
Like so many of the other entrepreneurs we’ve profiled over the past year or so, Michael Dell saw a problem and thought, “there’s got to be a better way to do that.” As a college freshman, he started a small…
This past Saturday, Neil Armstrong, the first man to walk on the moon (and America’s most famous astronaut) passed away. Tributes from around the world called him an icon of exploration and a true American hero. Unlike most of the…
We were saddened last week to learn of the death of author Stephen R. Covey. He was famous as a professor of business, a speaker and consultant whose writing on organizational and personal behavior impacted millions of people. But Dr.…
