Retail giants have their Black Friday, global E-commerce sites have their Cyber Monday, so it was about time that small businesses had an opportunity to shine. Back in 2010, American Express started an initiative to celebrate small businesses during the…
Black Friday — the day after Thanksgiving — is the biggest US shopping day of the year. Nearly 30% of annual retail sales fall between this day and Christmas, which means you won’t want to miss this opportunity to capture additional…
When you’re ready to create a logo for your business, don’t be in a hurry to start designing. A great logo design will strengthen your brand and be part of your business for years. But if you dive into the…
With an estimated 3 billion people using the Internet these days, it’s no secret that we are living in an online world. As such, businesses are suddenly moving their marketing and branding tactics online to capture this massive audience. If you’re looking…
Using Facebook for business isn’t that different from interacting with customers in person. You have to build rapport, listen to feedback, and find ways to keep people invested in your brand. Adding visuals to your Facebook business page is the…
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade…
Whether you’re an established entrepreneur or just starting out, as a small business owner, you probably “wear many hats.” You have to provide your service or product and promote and market your business. That’s easier said than done. You just…
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most small business owners have a huge list of tasks that need to be done, but…
You know him as the creator of the Rich Dad brand based on his Rich Dad Poor Dad book series. Robert Kiyosaki is also an entrepreneur, an investor, financial commentator and radio personality. Originally from Hilo, Hawaii, Kiyosaki graduated from…
Have you ever picked up a business book looking for ideas, or inspiration, or even guidance? Books like Pour Your Heart Into It by Howard Shultz or Creativity, Inc. by Ed Catmull—both fantastic books by the way—are all about the smart decisions that helped…
