If you’re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success. The fact that 8 out of 10 businesses fail within the…
As a business owner, one of your main goals should be to do whatever it takes to stand out in the sea of small businesses scattered all across the country. There are more than 30 million small businesses in the U.S. today.…
If your definition of social media is Facebook, then you’re on the right path to understanding how to use social media for your business. Facebook is the quintessential form of social media, but it’s not the only aspect of this…
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade…
Did you know that 88% of business cards are tossed in the trash within a week? If you want your business cards to buck those odds, you’ll need an advantage. Check out these mistakes to avoid when you design your…
No doubt you’ve seen one of the dozens of infographics floating around the Internet that shows the meanings of the colors. Green means natural (or money). Black means luxury (or death). And so on. In fact, you’ve almost certainly seen more…
Does your small business do Facebook marketing? If you use Facebook to share updates about your business, you’ve probably noticed a huge drop in the number of people who see your Facebook posts. Brand page views are down an average…
You’ve probably heard the statistic that the average human attention span is about 8 seconds long. And that a goldfish’s attention span is 9. But it’s not true. Think about it: the last time you were watching Breaking Bad, or…
No doubt you’ve heard that you need a unique selling position for your small business. That’s good advice. But it may not be true. Don’t get us wrong, you definitely need a selling position. But it probably doesn’t have to…
Phil Knight discovered he was an entrepreneur while sitting in a small business class at Stanford School of Business. “That class was an ‘aha!’ moment,” he said. “[the professor] defined the type of person who was an entrepreneur—and I realized…
