What does seeing the color yellow spur you to think about? Maybe yellow stimulates you to think about foods such as bananas, butter, corn, egg yolks, macaroni, mustard, and pineapples. Perhaps you associate yellow with the Sun. You might also…
How do you define a fantastic restaurant logo? For the starter course, you go to the best restaurants and see what they have to offer. Of course just because the food is culinary gold doesn’t mean the company’s logo is…
This is part 2 of a series on logo colors. Read the first installment, here: Red Logos: When & Why Your Brand Should Use Them. Does your mood change when you walk from a room with dark paint to light…
You’ve worked in your industry for more than a decade — you’re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell,…
Creative startup logos are the bread and butter of any new business. That’s because a good logo is the basis of a brand, and branding is everything for a business that’s just starting out. But how do you know if…
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they?…
Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart…
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.”…
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and…
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions…