As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the…
Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one,…
If you’re new to creating a logo, you’ll likely end up with several logo file formats and no clue what to do with them. No doubt, you have loads of questions about how and when to use each file. So,…
The colors you select for your company’s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose…
Tech brands can’t overlook the role of great typography in logo design. Modern audiences rapidly devour content with their eyes. Not only does branding have to be unique and relevant; it has to be readable. Technology has a reputation for…
This post is a part of a series on logo colors. From red logos to brown logos, you can learn about logos of all colors of the rainbow in our previous posts. What does a black logo represent? Typically, a…
Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a…
Just like the rest of the world, the real estate industry is going digital. From website views to social media engagement, building a consistent visual brand identity is more important than ever. One important element of this identity is your…
Whether you love festivities or not, getting in the holiday spirit is a necessity. The winter holidays alone make up as much as 30 percent of annual sales for retail businesses. And on average, holiday sales have increased every 2.5…
Considering the short shelf life of most fads, it may seem pointless to care about them. Logo design trends tell you what’s already happening in the industry, and your goal is to stand out. An effective logo is memorable and…