This is going to sound like we’re picking a fight. We’re not. First, let me say, we love designers. We’ve worked with hundreds of them. They are some of the most talented people in the world. They make work fun…
Yesterday we posted a new infographic that walks through some of what neuroscientists have learned by studying how human brains respond when they “see” a logo design. You can see the infographic here. But if you’re not the kind of…
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or…
If you’ve been following the last few posts here on the blog, you may be thinking what else is there to say about the science of logo design—or what science says about why logos work the way they do? If…
How and why does a logo work? Is there any logo design science that can help us understand exactly what is going on? We’re fascinated with the way a logo can trigger certain responses in the people who see them.…
This past week, we came across an article written by a graphic designer who asked, “Does your logo convert?” The idea is that a well-designed logo, designed by her company, will convert non-customers into regular buyers. She’s not alone in this…
We’ve written before about the science behind logo design and how your logo may be able to change the behavior of your customers (check out those blog posts by clicking here or this secondary article here). And while those studies…
It seems to be a rare thing these days to find a company that sticks with its logo for more than a few years. And for organizations like sports teams, which are constantly trying to stay fresh and relevant to…
As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for…