Let’s say you’re a small business owner and want to learn more about leadership. Where do you go? A lot of people would start with a quick search of Amazon’s leadership books. Or the business section of your local bookstore.…
I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In…
The headline in The Wall Street Journal doesn’t exactly give a reader confidence: Economic Woes Abroad Bode Ill for the U.S. (link may require subscription). Major economies abroad are languishing. The Euro Zone recession is stretching out longer. China faces fears…
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at…
No doubt you’ve landed on a few web pages that hurt your eyes and make you wonder, “What in the world are they thinking?” Many of these bad web designs are sites for small businesses trying to attract your attention.…
Two weeks ago we shared ten quotes from logo design guru Saul Bass. This week we turn to another well-known branding legend for inspiration—Walter Landor. Like many other small business owners, Mr. Landor and his wife launched their design business…
Every once in a while we get an email from an upset customer saying something along the lines of: “You guys are jerks. Nothing about your service is free.” Well, that’s just not true. And we wish these upset customers…
[Updated February 19, 2019] Over the past few years, we’ve given a lot of advice about creating a logo design. We’ve provided insight on design best practices, as well as design mistakes to avoid. Here are a few more tips to…
Although you certainly recognize many of the logos he designed, you may not recognize the name behind the icons. Saul Bass holds a prominent place among the logo designers of his generation, thanks to the logos he created for Bell…
We’re taking a couple of days off for the Thanksgiving weekend. So instead of our regular Logo Design News which we post nearly every Friday, here’s a round up of links from around the web that we recommend for small…