Over the past couple of weeks we’ve been sharing our thoughts on starting a business, why you might want to do it, what experience you need, and the most important thing you need to do. But none of that means…
For the past 10 years or so, it has been common to hear experts (marketers and brand managers) talk about how brands need to create relationships with customers. That’s why there are so many brands on Facebook and Twitter—just waiting…
This is going to sound like we’re picking a fight. We’re not. First, let me say, we love designers. We’ve worked with hundreds of them. They are some of the most talented people in the world. They make work fun…
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
This past week, we came across an article written by a graphic designer who asked, “Does your logo convert?” The idea is that a well-designed logo, designed by her company, will convert non-customers into regular buyers. She’s not alone in this…
Forgive us for this rare, non-logo design or startup related post, but this news is worth sharing… Roughly 18 months ago, we joined with our logo customers to raise $10,000 to help build a well for a village in Ethiopia. Now, a…
Let’s be honest. This is a loaded question. And the answer you get will almost certainly depend on whom you ask. Today we’ll look at the prices we often see people say are a fair price for a logo. We recently…
Last week we posed the first seven of fifteen questions you should ask about your logo design, whether you already have a logo, or are considering a new logo design. These questions will help you make sure that what you…
Transparency is one of those buzz words that seems to get everyone excited these days. CEOs love to talk about it. Presidential candidates promise “open” and “ethical” administrations. Wall Street traders punish companies that don’t provide it. So it has…
A confectioner and philanthropist, Milton Hershey is of course known for his startup: The Hershey Chocolate Company. His success came after two prior attempts to make it as a candy entrepreneur (caramels and a variety of other candies). By selling…
