A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they?…
Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart…
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.”…
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and…
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions…
Like fashion styles, logo design trends come and go. What’s hip one year can look tacky and outdated the next. To determine which design trends are popular and on the rise, we looked at the logo redesigns of big brands…
If you’ve spent some time in the design industry, you’re well aware that flat design is incredibly popular at the moment. Featured on everything from websites to letterheads, it’s sweeping the globe. Some design newbies may be unaware of what…
The highly digitized and competitive business world calls for entrepreneurs and investors to come up with creative ways of giving their companies an upper hand. Apart from hiring qualified staff members and coming up with robust marketing strategies, companies need…
Earlier this week we came across this video of award-winning graphic designer Michael Bierut talking about design and specifically the power of logos. Beirut is a partner at Pentagram—a design powerhouse—and the winner of more than 100 awards for his…
Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or…
