Cornerstone, cor-ner-stone, noun. The first stone set in the construction of a masonry foundation. A stone from which all other stones will be set in reference to this stone, thus determining the position of the entire structure. In the marketing world, a logo…
It’s virtually impossible to walk out of your house and not be met with an onslaught of logos. They’re everywhere. Just stop what you’re doing and take a look around your workspace. You can probably easily count two of them…
Your business name and logo are among the most recognized elements of your brand. No doubt, you want them to be memorable and show others what makes your business special. Start with a standout business name, and it’s much easier…
Standing out in the crowd is easier said than done for most businesses. You have to have a strong brand, modern features, and a fresh take on your business. Having a strong logo is paramount for a successful business in this…
As a startup, you know that your reputation and the buzz surrounding your company are two of the biggest ways to be recognized in the crazy-competitive world of entrepreneurship. One hit to your branding strategy, or bad word from a…
Did you know that the Chinese art of feng shui has been around for thousands of years? Or, that this ancient Chinese philosophy can help you harness the energy of your natural environment using basic principles of design? Feng shui can even…
Your logo is the cornerstone of your brand identity. Whether you have a new business or one that is established, you should always have a consistent and powerful logo for your brand. In this article, we will outline the critical…
Ready to launch your company? Do you have the right logo to go with it? The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. With so much…
When it comes to success in the music industry, some would argue that marketing plays a bigger role than art or talent. Gifted country artists are all around us, but only a tiny fraction of them have the strong brand…
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo…
