The average web visitor only skims your homepage for a few seconds before deciding whether to leave or stay. Is your website logo optimized to grab attention? Display your business logo in the right places to engage your audience. Logos…
The holiday season is officially here! If you’ve been wondering how else you can make your business seem festive this year, sending holiday cards to your employees or valued customers is a thoughtful gesture. Every year, nearly 7 billion holiday…
Retail giants have their Black Friday, global E-commerce sites have their Cyber Monday, so it was about time that small businesses had an opportunity to shine. Back in 2010, American Express started an initiative to celebrate small businesses during the…
Black Friday — the day after Thanksgiving — is the biggest US shopping day of the year. Nearly 30% of annual retail sales fall between this day and Christmas, which means you won’t want to miss this opportunity to capture additional…
With an estimated 3 billion people using the Internet these days, it’s no secret that we are living in an online world. As such, businesses are suddenly moving their marketing and branding tactics online to capture this massive audience. If you’re looking…
Sports are an essential aspect of millions of people’s lives. There are those who follow professional sports teams, those who participate in a local sports club, or both. One of the easiest ways for sports teams to gain attention and…
The color of your logo is one of the most crucial design aspects when it comes to branding your business. Unfortunately, many companies fall short of their branding goals in part because they have chosen the wrong color or colors…
To the untrained eye, many logo designs may appear the same. They have a shape, a specific color, and a unique font. However, to a logo design professional, there are hundreds of different logo styles. One such logo style that…
Humans and animals have always had a close relationship. We have feared, loved, and respected animals throughout history. Each animal holds a different significance for different people, cultures, and countries. Many animals represent the qualities, virtues, and vices of human…
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right…
