To the untrained eye, many logo designs may appear the same. They have a shape, a specific color, and a unique font. However, to a logo design professional, there are hundreds of different logo styles. One such logo style that…
Standing out in the crowd is easier said than done for most businesses. You have to have a strong brand, modern features, and a fresh take on your business. Having a strong logo is paramount for a successful business in this…
Ready to launch your company? Do you have the right logo to go with it? The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. With so much…
Wordmark logos often earn a reputation for being too dull. The problem happens when you choose an all-too-common logo font without adding a unique touch to distinguish your brand. The end result is a stale, generic design that looks just…
Change for change’s sake isn’t the wisest choice in logo design. In recent years, brands such as Gap and Kraft Foods discovered that messing with an iconic logo can drive away customers and lead to a branding crisis. And when…
Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface,…
A logo’s purpose is to stand out, tell your story, influence perceptions and build trust with your audience. It’s a big job! If you’re just starting to think about a real estate logo design, it might seem overwhelming. How can…
You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and…
It used to be that starting a business was so difficult, that only the bravest of souls would think of doing it. And it was so expensive, that you needed a nest egg or rich uncle to get started. But…
Small business owners are always looking for a way to improve their website’s search engine optimization (SEO)—that is, how high up in the search results your website appears when people look for your product or services. You’re probably not a…
