Have you ever wondering what the story was behind the Geico Gecko or the LaCoste Crocodile? If you haven’t yet, maybe you will now. Sometimes a logo has a story or meaning behind it. That’s the case with Krunch Marketing,…
When we asked Tracy and Brek about their business, they told us how it all started. Brek has been a board sports junky since he was a teenager, when he had his first experience on a paddle board. His entire…
Ingenetek, pronounced [in-gen-e-tek], is a company with a goal to develop, manufacture, and distribute “ingenious technologies”. Hence, the company name, Ingentek – a combination of the words ‘Ingenious’ and ‘Technologies’ summarized in the company’s motto, Complex Solutions Simplified™. We thought the…
Lisa sold motorcycle helmets and accessories for her family-owned powersports business. In 2011, she decided to branch out and open her own store, called Xtreme Helmets. Xtreme Helmets specializes in providing quality and affordable motorcycle helmets and accessories. They boast…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
David Ogilvy is famous in the world of Madion Avenue. Time magazine once lauded him as a “wizard of advertising”. He started his career as a door-to-door salesman. Then moved into advertising, starting his own agency with just $6000. But…
Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos.…
We didn’t see as much logo design news this week as we usually do, despite watching the industry closely. So this week’s edition may be a little shorter than usual. But here’s the stuff that caught our eye in the…
In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs…
