When it comes to branding and marketing, there are two overarching categories: the controllable and the uncontrollable. The issue that many businesses face in the early days is focusing too much on the latter while unintentionally ignoring the former. As…
No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a…
One of the basic tools of a business is the letterhead. And if you need something with fancy design or colorful headers and footers, you might be want to contact a good designer for their help (this will likely cost…
A few weeks ago we wrote a bit about when you need to start thinking about design as you work on your startup. That post covers stuff like when you need to get a logo and hire a designer (if you…
You may have read the best-selling Hunger Games trilogy—the story of children forced to fight (and kill) each other in a dystopian society and the rebellion that follows. Or you may have seen one of the popular movies based on the…
Last year, Google announced that they would start supporting schema.org markup language for organization logos. For those of you who aren’t web programmers, that means that you can add a bit of code to your website that tells Google which…
For the past 10 years or so, it has been common to hear experts (marketers and brand managers) talk about how brands need to create relationships with customers. That’s why there are so many brands on Facebook and Twitter—just waiting…
No doubt you’ve seen one of the dozens of infographics floating around the Internet that shows the meanings of the colors. Green means natural (or money). Black means luxury (or death). And so on. In fact, you’ve almost certainly seen more…
Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or…
How and why does a logo work? Is there any logo design science that can help us understand exactly what is going on? We’re fascinated with the way a logo can trigger certain responses in the people who see them.…
