Strengthen Your Brand With a Memorable Logo
What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong…
Category Branding
The Fascinating Story Behind the Final Four Logo and Brand
Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch…
10 Key Elements of Branding: A Comprehensive Overview
When it comes to ideas about “branding,” small business owners often fall into two camps. Believers: You understand how a strong brand can boost business growth. Maybe you even have the basics of a great brand story, but don’t know…
What’s the Importance of a Logo? 5 Crucial Points to Consider
As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the…
Where Should You Use Your Logo? 10 Spots to Start [Checklist]
Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one,…
9 Creative Color Trends to Expect in 2018
Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different…
The 4 Basic Design Elements of a Great Business Logo
Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and…
How to Use Storytelling to Strengthen Your Business Brand
Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is…
Where Should You Use Your Logo? Start With These 12 Spots
Designing a logo is a big step toward turning your small business into a recognizable brand. A brand represents the sum of all the promises and experiences you deliver as a business. When you use your logo, it unifies all…
3 of the Worst Business Name Fails of All Time
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What…
