When it comes to ideas about “branding,” small business owners often fall into two camps. Believers: You understand how a strong brand can boost business growth. Maybe you even have the basics of a great brand story, but don’t know…
As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the…
Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one,…
Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different…
Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and…
Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is…
Designing a logo is a big step toward turning your small business into a recognizable brand. A brand represents the sum of all the promises and experiences you deliver as a business. When you use your logo, it unifies all…
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What…
While a strong and consistent visual identity is critical to a successful brand, your company’s brand is much more than a logo and visuals. We want to discuss why a strong visual brand is important to consistent branding overall, but…
In the world of fashion, what’s that famous motto of fashion consultant Tim Gunn? “One day you’re in, the next day you’re out.” For these three businesses, however, that doesn’t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have…
