The BBC (British Broadcasting Corporation) spent $1.8m on their company logo. Companies pay anywhere from a few dollars to millions for logo designs. This goes to show the importance of logos to branding and marketing efforts. There are several considerations that you…
Rebranding is a way to renew a brand and bring it back to life. And 2019 has been filled with plenty of companies looking to rebrand their logo. If you’re debating if it’s time to rebrand your own company, then we’re…
Only 1 in 3 small businesses will remain open for 10 years. Learn more about why brands fail so you don’t repeat their mistakes. Nearly 80% of small businesses survive the first year of being on the market. The success rate drops…
You must have heard that people refer to their company/organization as their brand. It’s an interchangeable term that people use to talk about their business, products, or startup without getting caught up in listing all those particulars. However, the thing…
When you think of Nike, your mind immediately pictures that tick mark sign. McDonald’s? You’ve got that signature M. Logos are perhaps the most important visual for your company’s branding. Being able to forge that subconscious association with your product is…
Quick! Think about famous companies and their logos. What immediately springs to mind? Google’s primary colors? Apple’s apple? Those two brands are worth the most of any company in the world. Alphabet, the company that owns Google, is worth $286 billion. The Apple…
Consistency is key when building your brand and ensuring it’s successful. Did you know that of all the small businesses who started in 2014, 80% made it to their second year in business? This success rate is due largely in…
This year marks the 50th year of the Stonewall riots in New York City and many brands are showing their support for the community by adding either a rainbow filter onto their business logo or creating a new temporary logo…
Digital marketing experts suggest that we view anywhere from 4,000-10,000 ads every single day. From television commercials to billboards to sponsored posts on our Instagram feed, we are bombarded with companies trying to sell us products and services everywhere we look. Branding…
If you’re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success. The fact that 8 out of 10 businesses fail within the…