Category Branding

The Power of a Good Logo Design

https://www.logomaker.com/wp-content/uploads/2011/08/iStock-497388712.jpg

Can a good logo make your customers buy your product? Or buy more of it? Last year, the Journal of Consumer Research published an interesting study. The researchers set out to measure whether or not a logo could influence the…

20 Questions to Ask About Your Brand

Red big question symbol isolated on white background

Jamie Turner, Chief Content Officer at the 60 Second Marketer recently suggested 20 questions to ask when trying to differentiate your brand from your competition. We think they are a pretty good place to start when you are ready to…