Mark Suster is a two-time entrepreneur (the founder of Koral and BuildOnline) turned venture capitalist (focused primarily on early stage tech companies). He joined Upfront Ventures in 2007 as a General Partner after selling his company to Salesforce.com. His background…
Late last year, we wrote about the difficulty that small businesses have trying to reach their customers on Facebook. Changes that Facebook has made to their algorithm over the past two years have made it increasingly difficult for small businesses…
Starting your own business isn’t exactly cheap. So it’s nice to find a few resources that will help you start and grow your new venture that won’t cost you a penny. Check out these awesome resources that will help you…
His self-described Twitter bio (@joshjames) says it all: “Josh James: Domo Founder Ominture CEO & Co-founder—inception to IPO. Sold for $1.8B. 6 daughters. ONE lovely wife. BYU.” As noted, James’ first great success was Omniture, the Adobe web analytics and…
Ask a small business owner why they started their own business and you’re likely to hear back something like, “I wanted to call the shots, to be more independent, and to have more control over my time, or to work…
Does your small business do Facebook marketing? If you use Facebook to share updates about your business, you’ve probably noticed a huge drop in the number of people who see your Facebook posts. Brand page views are down an average…
Chris Dixon is a terrific example of an entrepreneur who discovers a need, then creates a solution to fix it. He was working as a computer programmer when he decided that his knowledge of technology could be put to better…
You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
If you’ve ever sat in a cubicle or worked for a large corporation, you’ve probably had one of Scott Adams’ comics pinned to your wall. Or maybe dozens of them. Mr. Adams rose to fame in the 1990s as his daily…
Every fews months (often longer), direct mail guru and copywriting genius, Alan Rosenspan, sends out his newsletter (subscribe here). It’s one of our favorites and always includes an item or two worth thinking about. This past week, the newsletter posed…