Whether you are writing a new blog post, working on a new company logo or even the wider branding style of your company, there are certain unspoken rules about fonts that can and cannot be used. There are an unfathomable number…
Only 1 in 3 small businesses will remain open for 10 years. Learn more about why brands fail so you don’t repeat their mistakes. Nearly 80% of small businesses survive the first year of being on the market. The success rate drops…
When you think of Nike, your mind immediately pictures that tick mark sign. McDonald’s? You’ve got that signature M. Logos are perhaps the most important visual for your company’s branding. Being able to forge that subconscious association with your product is…
Still tinkering with your business logo? Logos help build iconic brands that people recall. If you have a logo image with a clean looking and professional typeface, your company will be unforgettable in people’s minds. Your logo can be your best…
Did you know there are over 1.5 billion websites? It’s no wonder that business owners have to make sure they have a website that stands out from the competition. Every business website needs certain things to keep users engaged and coming back. Keep…
Your logo is often the very first impression that consumers get of your brand — and it’s up to you to make it a good one. That’s why you’ve decided to work with a professional logo designer. But how do you…
Some people say technology changes everything. It’s certainly added more options to our lives. Yet one of the most valuable business tools is something as simple and non-technical as can be: a business card. You never know who you’ll run into…
When a group of 3,000 individuals was surveyed, 16% of them recognized the Nike logo right away. Apple came in as a close second at 15.6% and McDonald’s at 11%. These brands used the perfect combination of logo color and design to…
Are you creating a logo for your brand? Sticking to a text only logo is a sensible option. Apart from its simplicity, the “logotype,” as others call it, offers a clear and concise message. The text simply tells that public…
The company logo conveys a lot of messages – your brand, your capability, and even your market. The typography, images, and colors all play into how a customer might perceive it. This is why it’s important to choose the correct…