There are a lot of mistakes that entrepreneurs are bound to make as they start and grow their businesses. You might spend money on advertising that doesn’t work. (Hate to admit it, but we’ve done that. More than once.) Or…
Anita Roddick wasn’t just a visionary entrepreneur, she was a Dame Commander of the Order of the British Empire, an activist, and a story-teller. Every one of her products had a story about its natural ingredients, recycled materials, and high-quality…
The last two weeks we wrote about choosing colors for you logo and what those colors mean. This week we simply want to share an infographic created for Neil Patel by Kissmetrics about how the colors you choose can affect the…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner. This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned…
It’s tough to pick the hardest part of starting a business. Is it fund-raising? Is it attracting customers? Is it coming up with a great business idea? None of the above. The biggest challenge for small business owners is getting…
Sara Blakely started her first business just out of high school—a kid’s club at the local Hilton charging $8 to babysit a child while parents sat in the sun tanning. She wanted to go to law school, but when she…
Many small business owners aspire to become something bigger. Who can blame them? Since we write a lot about both business startups and logo design, we thought we’d take a look at the logos of the 7 largest—and at least…
Jason Fried is the co-founder and President of the software company, 37Signals, which makes web-based applications like Basecamp and Highrise. He is also the coauthor of several books, including Getting Real: The Smarter, Faster, Easier Way to Build a Successful…
