Yvon Chouinard is well known in the worlds of rock climbing and environmentalism, but almost unknown as a savvy and successful businessman (despite being both). In the early 1970’s, Chouinard learned the art of black smithing in order to design…
“…a casual survey of the laws relating to the taxing of corporations convinces me that any corporation that gets away with its trousers and one collar-stud should offer up Hosannahs.” …
Sir James Dyson is perhaps best known for his paradigm-shifting vacuum cleaners—vacuums that work using mini cyclones to suck and separate dirt, while never losing suction as it fills up. He formed his own company to make and sell his…
Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool. But our tool isn’t right for everyone. Your business may be better off with a logo…
Phil Knight discovered he was an entrepreneur while sitting in a small business class at Stanford School of Business. “That class was an ‘aha!’ moment,” he said. “[the professor] defined the type of person who was an entrepreneur—and I realized…
UPDATE: We recently created a new, more comprehensive list of 17 Ways to Find Business Startup Ideas on the blog. Click to see them all. To the budding entrepreneur, one of the first problems with starting a new business is…
If you plan to run a small business online, you’ll need to know about search engine optimization (SEO). Even if you plan to hire someone to help you optimize your website for Google, Bing, and the other search engines, you’ll…
[Updated April 23, 2019] One of the problems with running a small business is that it is too easy to make design mistakes that make you look small. You may not have a marketing staff or design team or even…
Bill Bernbach was undoubtedly one of the most important thinkers in the history of advertising. His influence on modern advertising is impossible to measure. He was one of the original Mad Men. Bernbach launched his career just as the Great…
A couple of years ago I came across this (somewhat funny) two-step lesson demonstrating how to draw an owl. I apologize in advance for the crudeness. You could do a similar illustration called How To Start A Business: Step 1: Have…