When you’re running a small business, keeping up with your competition isn’t easy. How does your website compare to theirs? Are they attracting customers that should be coming to you? What about new products or services—are they doing something new…
Reed Hastings knows what it’s like to build a small business into a huge success. In fact, he’s done it more than once. His first startup was Pure Software, which produced products that detected bugs in Unix software. The company…
Choosing the right profile photo for your social media accounts isn’t easy: Selfie or no selfie? Should you be the only one in the photo? Should it be candid or a professional headshot? Should you smile or not? The personal…
If you’re thinking of starting a small business (or are already running one) you have probably heard the scary statistic that more than half of all businesses fail in the first five years. That’s a pretty grim thought if you’re…
Success is a habit. (So is failure.) Once established, the habit of success is a good one to have. Do you want to be more successful in your small business? Then try adding one or even all of these habits…
Let’s say you’re a small business owner and want to learn more about leadership. Where do you go? A lot of people would start with a quick search of Amazon’s leadership books. Or the business section of your local bookstore.…
Hey small business owner, are you looking for something to read? Well, if you don’t have time for a great business book or two, there are thousands of marketing blogs you could choose from. In fact, there are 1119 blogs…
Even if you aren’t familiar with his name, you are no doubt familiar with his company. His purple and orange trucks and planes are seemingly everywhere. And the quirky commercials from the 1980s featuring fast-talking Joe Moschitta made his company’s…
I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In…
Elon Musk may be the most accomplished entrepreneur of his generation (some would argue of any generation). He created and sold a video game at the age of 12. At 24, he dropped out of Stanford to start Zip2, a…
