We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see…
If only it were as easy as searching between the cushions of the sofa or opening up your piggy bank… Are you ready to launch your new business? If you’re lucky, your startup won’t cost much. But don’t count on…
No doubt you’ve heard that you need a unique selling position for your small business. That’s good advice. But it may not be true. Don’t get us wrong, you definitely need a selling position. But it probably doesn’t have to…
There are very few entrepreneurs or small business owners interested in raising venture capital that haven’t heard of Y Combinator or its founder, Paul Graham. BusinessWeek once included Mr. Graham in its list of 25 Most Influential People on the…
Small business owners are always looking for a way to improve their website’s search engine optimization (SEO)—that is, how high up in the search results your website appears when people look for your product or services. You’re probably not a…
Hiten Shah is the co-founder of a number of companies (Advaced Consulting Services, Crazy Egg and KISSmetrics) with his partner, Neil Patel. His startups have been both bootstrapped and venture-funded. He has also advised and invested in several other companies…
James Patterson has published more than 100 books (selling almost 300 million copies) and long ago passed $1 Billion in book sales. A recent news item reported that since 2006, Patterson wrote 1 out of every 17 hardcover fiction books…
Attracting new customers is hard work. And as the owner of a small business, you would never do anything to make that job harder, right? At least not on purpose. Unfortunately, a lot of small business owners unintentionally make big…
Seth Goldman’s road to entrepreneurship runs through Harvard University, Yale School of Management, China, Russia, the U.S. Congress (he was deputy press secretary for Senator Lloyd Bentsen), and investment company Calvert Group. In 1998, Seth co-founded Honest Tea, a brand…
Neil Patel likes to say that he was born with entrepreneurship in his blood. Growing up, he was surrounded by small business owners—mostly his uncles, mom, and dad. Starting at age 15, Patel began selling CDs and auto parts to…