The Biggest Logo Disasters & Branding Blunders
A couple of weeks ago, we told you about The Gap logo fiasco. Or rather, we probably reminded you of it, as it was all over the news and pretty hard to miss when it happened. But The Gap isn’t…
Amber Ooley
Start-ups Are Hard. Read This Post.
We take a short break from our regular posts on subjects like logo design and what not to do with your logo, to write a little more about starting a small business. We hope you find this helpful… You…
Analyzing Gap’s Logo Design Disaster
In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs…
Small Business Quote of the Week—Edward de Bono
The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting…
Toronto Blue Jays & AOL Opt for New Logo Design
Another week filled with news from the logo design world has flown by. Want to catch up on the latest? Here’s all the logo design news that caught our eye this week: Seems as if we’ve posted quite a few…
How to Make a Great Logo Design
Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the…
3 Ideas for Saving Money When You Start Your New Business
This week we take a break from our regular advice on logo design, and focus instead on a huge issue for small businesses—how to bootstrap your business. Now before you read our advice, let us point you to a great…
The Best Kept Secret for a Recognizable Logo Design
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Is a Do-It-Yourself Logo Right for You?
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
Five Questions to Ask About Your Company Logo
[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat…
