You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
People like to call him the original Mad Man. George Lois worked for Doyle Cane Bernbach for a year before founding his own agency, Papert Koenig Lois. PKL was not only known as one of the first creative advertising agencies,…
If you’ve ever sat in a cubicle or worked for a large corporation, you’ve probably had one of Scott Adams’ comics pinned to your wall. Or maybe dozens of them. Mr. Adams rose to fame in the 1990s as his daily…
Every fews months (often longer), direct mail guru and copywriting genius, Alan Rosenspan, sends out his newsletter (subscribe here). It’s one of our favorites and always includes an item or two worth thinking about. This past week, the newsletter posed…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
Dharmesh Shah is well known in the online startup world. But if you live and work outside of that group, you may not have heard of him. He is the co-founder of marketing engine HubSpot, which offers software designed to…
I love books. And I love finding a book that gives me something to think about. Most books are good for a couple of ideas, but it’s rare to find a book that actually changes the way you think. Fortunately…
One of the problems with our business culture is that we celebrate success in a way that makes it seem as if it is only the very smart, very gifted, and very well-funded people who succeed. Superheroes. The rest of…
It used to be that starting a business was so difficult, that only the bravest of souls would think of doing it. And it was so expensive, that you needed a nest egg or rich uncle to get started. But…
You’ve probably heard the statistic that the average human attention span is about 8 seconds long. And that a goldfish’s attention span is 9. But it’s not true. Think about it: the last time you were watching Breaking Bad, or…