[Updated April 23. 2019]
Each week we stumble across lots of articles worth passing on to the many small business owners who visit LogoMaker every day. Out of all the great information, articles, and blog posts out there, here are a few we definitely think you should check out.
Essential Blogs to Help Your Business Grow Online
From Moz: SEO 101: What Is It And Why Is It Important?
Key idea: “SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.”
From ClickZ: 5 Tips to Empower Your Email Marketing
Key Idea: “Every message you send and every open (and click) is a way for you to build up on your value proposition. Continue looking at branding, the consumer’s attention span, and your ability to convert the consumer to a customer. Your biggest success would be driven by focusing on getting the consumer to trust you…”
From MarketingProfs: What’s the Best Time to Send Your Email?
Key Idea: “The top engagement times for email are as follows: in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.”
From QuickSprout: Why Content Marketing is the New SEO
Key Idea: “SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well.”
From Jason Fried: Some Advice from Jeff Bezos
Key Idea: “people who were right a lot of the time were people who often changed their minds. He doesn’t think consistency of thought is a particularly positive trait. It’s perfectly healthy — encouraged, even — to have an idea tomorrow that contradicted your idea today.”
