If you’re building a business in the health and fitness industry, you know it’s a crowded arena that’s only getting bigger. Making your brand philosophy stand apart from the competition takes time and strategy, starting with a professional logo design.
Looking for creative fitness logo ideas to help you brainstorm? We hunted down 12 awesome examples of real businesses that know how to design a logo that speaks to the right audience. Learn how health brands of all sizes translate their company values to tell a compelling visual story.
Get Inspired By These Top 12 Fitness Logos
- Yummy Body Nutrition
http://yummybodynutrition.com/about/
What better way to get people excited about healthy eating than with a logo that exudes wellness and cheer? The Yummy Body Nutrition logo sends the message that making good food choices should be a positive experience, not a hassle. With a few well-placed foods — a carrot and orange slice — a simple wordmark becomes fun and inviting.
2. Peloton
If you couldn’t tell by the recent onslaught of commercials, Peloton has a wealth of VC funding powering its marketing strategy. Everything about the brand is carefully thought out, including this streamlined fitness logo inspired by the startup’s flagship product.
You instantly see the link to speed cycling because the icon represents the part of an exercise bike where the belt drive housing meets the crank and backpedals. For someone who loves a thrilling workout, the logo’s modern font and sleek symbol perfectly capture the motion and energy of cycling.
3. Gold’s Gym
There aren’t many people in America who wouldn’t recognize the gold badge logo and chiseled strongman synonymous with the Gold’s Gym brand. The fitness chain has used variations of this logo since 1973, celebrating its roots as a premier spot for serious bodybuilders.
Like many long-established brands, the Gold’s Gym logo emphasizes heritage over trendiness. The chunky serif font matches the iron-pumping spirit behind the brand, and the bent barbell serves as a reminder that sculpting your body is no easy feat. Today, the company uses a brand family with color scheme variations for more flexibility — something all businesses should be thinking about.
4. King’s College Hospital, Private Patient Facilities
Prestigious? Check. Urbane? Check. World-class? Double check. If the goal is to present the private patient facilities at King’s College Hospital as the best London has to offer, this gold logo checks every box. Right away, you see the Art Deco influence, which mirrors the architecture and decor of the hospital’s upscale Guthrie Wing.
Another thing the fitness logo design does well is combine clean geometry with minimalist linework. While many hospital logo designs use the same stale imagery, this elegant brandmark is more reminiscent of a hotel logo. KCH is making a clear distinction between the main hospital brand and the luxurious comforts of the private facilities.
5. MNDFL Meditation
https://www.mndflmeditation.com/
While the logo design for MNDFL meditation studios might come across a little risqué, the brandmark’s cheeky attitude also makes it unforgettable. The minimalist monogram doubles as a figure on a mat performing a common starting pose for stretching and meditation. A soft, muted color scheme rounds out the design to convey the values behind the brand — achieving emotional tranquility and wellness.
6. Freenome
The designer of Freenome’s crop-tastic logo solved the perpetual problem of how to make an exceptional wordmark. Manipulate the letters too much, and your brand name becomes an unreadable mess. But if you don’t personalize it enough, the logo practically puts you to sleep with its blandness.
Freenome strikes the perfect balance with hints of letter cropping. Some pieces of the puzzle are missing, but the big picture remains clear and legible. This typography treatment is a fitting interpretation of the brand mission, which involves using AI technology to find genetic markers of disease.
7. Crunch Fitness
Crunch is one of the most well-known fitness franchises in the United States, thanks in part to this aggressive logo design. Throughout the 1990s, the Crunch brand thrived on its off-beat approach to exercise, combining fun activities like dodgeball and pole dancing with classic cardio, yoga, and strength training.
Looking at this design of a clenched fist, you immediately picture an environment that’s all about building a stronger body. Putting in hard work to get great results. Exceeding your fitness goals. Small touches, such as the compressed wordmark and finger shading, create a dynamic image that motivates you to learn more about this brand.
8. Sworkit
Sworkit — short for “simply work it” — is an app-based subscription service that provides custom workout plans and a supportive fitness community for people who want to live a healthy lifestyle. True to the brand mantra, simplicity is the standout feaure in this bare-bones design.
On the surface, the Sworkit logo is just a basic wordmark in a contemporary sans serif font. The stopwatch buttons on the letter “O” add a unique touch that ties in with the idea of aerobic exercise, performance goals, and accountability. The takeaway? The most effective fitness logos aren’t revolutionary, but they catch you by surprise with a thoughtful focal point.
9. Yoga Herbalist
Wondering if you should test your skills with a hand-drawn logo? Look to the Yoga Herbalist for an example of a handmade design that wins you over with folksy character. Modeled after the yin-yang symbol, this DIY-friendly logo offers a snapshot of what to expect from the Yoga Herbalist wellness philosophy.
One one side, the leaf pattern represents the natural approach to mind-body wellness through herbal remedies and optimal nutrition. The solid gray side evokes calmness, balance, and stability — qualities associated with yoga and meditation. The end result is so charmingly one-of-a-kind that it radiates with authenticity.
10. Fitbod
https://www.fitbod.me/
Creating an active scene is a powerful design technique, especially in fitness logos. FitBod brings a sense of motion to a flat logo by depicting the figure in the middle of an action. Not only is the figure lifting weights, but also thrusting forward in a lunge.
The negative-space design can be recolored in an infinite number of ways, and the logomark by itself grabs attention as an app icon. Overall, this logo convinces you that the FitBod app is a good place to look for effective workouts.
11. K Health
Known as the primary care app, K Health uses AI technology to compare your symptoms to thousands of other people to help you get better at managing and reporting health issues. Since the brand targets people who are comfortable using smartphone apps, designing a chat-inspired logo is a smart choice.
For one thing, “K” is a common way to abbreviate “OK” in text messages. And the thought bubble is a fun play on the ellipsis that shows up on many chat systems when one user is typing. With one look at this health logo, you understand the concept of getting health advice in real time.
12. Ape Snacks
Adorable animal motifs have a habit of sticking in our heads, which is one reason this ape-themed logo is successful. Ape Snacks is built on the idea of getting back to a fundamental diet of healthy whole foods. The resulting logo channels the same principles as the food. High-quality content in a simple package.
While this animal logo is equal parts mascot and wordmark, the ape character is seamlessly integrated in the text. Not only does the logo grab attention on food products, but the company easily recolors the design for different items.
To come up with a logo that embodies your brand, it’s important to let the unique qualities of your business guide the design process. The more you personalize your design to fit your brand, the easier it is for customers to remember who you are and what you stand for.
The health industry is filled with familiar symbols you can use as a starting point, but don’t be afraid to take risks by choosing surprising imagery. These fantastic health and fitness logo ideas are proof that putting more thought into your design can pay off.
